Ascend

Are you still managing your performance marketing in spreadsheets?

Take control and maximize the return on your investment with AI that dynamically allocates spend and manages budgets across channels.

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Are you on pace to hit your budget?

Automated Budget Pacing continually monitors your campaign spending and automatically adjusts allocation to keep you on target. Never worry about over or under spending again

"We’re now able to spot campaigns that are over or under pacing quickly and adjust budgets more efficiently than ever."

Matt Basham

Head of Digital Marketing Services at Reach PLC

Organize multiple budgets at once to support different funnel stages or lines of business

Allocate % of the budget to specific campaigns

Set an impression share goal on priority campaigns and allocate the remaining budget

Do you need to understand the impact of changes in spend?

AI-powered Forecasting understands the marginal return of each marketing dollar, including the impact on conversion, revenue, and profit. As you increase or decrease your overall budget, we’ll show you the impact on efficiency and volume.

Visualize performance vs. plan with easy to read pacing dashboards

Transparency to key performance drivers with campaign-level reporting and pacing

Automated alerting for campaigns not hitting their targets

Ready to connect with one of our experts about improving the return on your marketing investment?

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Are you able to dynamically adjust spend across accounts and channels?

Dynamic Spend Allocation is the answer. Map any number of campaigns from multiple Google and Bing accounts to a Strategy with a shared spend goal. Ultimate flexibility regardless of your account structure or program complexity.

"Darnell Digital's targeted approach increased conversion rates and lowered overall costs."

Head of Digital Acquisition at WorldFirst

Customizable rules, including campaign budget caps and maximum daily budget changes

Sophisticated temporal modeling adjusts for seasonality: day of week, month and year

Access budget performance in your data warehouse with BI Connect

Does planning and monitoring take too much of your time?

Automated reporting visualizes your performance against plan, sending alerts if anything is off track and needs your attention. Finally, scalable budget management for programs of any size.

Need flexible spend allocation rules?

Darnell Digital offers flexible allocation rules: you can specify a fixed dollar amount, a percentage allocation by campaign or embed an impression share target with an overall spend goal.

Improve results and save time with a better approach to marketing budget allocation.

With Ascend...

Predictive analytics identify the optimal level of spend
Dynamically allocate budgets across channels and accounts intraday
Monitor performance vs. plan on pacing dashboards for real-time visibility
Customize budget workflows to meet the needs of your business

Without Ascend...

Infrequent manual adjustments
Inefficient allocation, not based on performance
Budgeting process siloed by channel
Conflicts between budget goals and bidding targets