Darnell Digital helps retail brands unlock their growth potential and stand out from the competition across Retail Media and Google shopping. Make use of Darnell Digital’s cutting-edge solutions to enhance data intelligence, increase share of voice, and take advantage of automation and analytics. Need help? We offer managed services on short and long-term projects to help you maximize the performance of your retail media investment.
Analyze your data and determine where and how to spend your budget
Automate your workflows to streamline your team and save time
Optimize your campaigns to push you past the performance of publisher tools and maximize your investment
Darnell Digital’s Automated Bidding is powered by Machine Learning and compatible with Amazon publisher bid strategies.
Forecast conversion and revenue goals at various levels of spend across publishers and campaign objectives with Budget Optimizer.
Pace spending to your goals across campaigns and accounts.
Bid towards all sales, while also setting a bonus value for sales from new customers.
Automatically respond to changing conditions with our powerful rules engine that lets you change bids, budget, and status based on campaign performance and inventory levels. Our Amazon PPC automation tool will increase efficiency and simplify your teams’ processes.
By linking Facebook and Google Advertising conversions with Amazon Attribution, companies can utilize the power of Amazon’s marketing tools to accurately track the performance of their campaigns across both platforms.
Darnell Digital collects all your performance marketing data in one place so you can Report, Measure, and Forecast across your entire marketing funnel with an entirely customizable, cross-channel dashboard. Access consolidated data in your BI platform of choice with BI Connect.
Darnell Digital supports all major ad formats, including:
By linking Facebook and Google Advertising conversions with Amazon Attribution, companies can utilize the power of Amazon’s marketing tools to accurately track the performance of their campaigns across both platforms.
Create text ads and Google shopping campaigns automatically from your Product Feed. Clean and optimize your feed with the click of a button before sending it to Google Merchant Center.
Launch campaigns across Amazon accounts and other retail media networks using our powerful Bulk Upload capabilities that include inline editing and error checking. All your publisher campaigns will be precise and streamlined with Darnell Digital’s unified platform.
Connect and manage your Shopping Ads in one interface across both Amazon Sponsored Search and Google Shopping.
Tie ad performance to product statistics including reviews, rating, inventory status, and price. Automated alerts identify products that need your attention.
